In this case, using the ‘mobile only’ device placement option will lead to optimal and high quality results. Suppose you’re promoting a mobile app, it will not make sense to show the ad to people who are using Facebook on their desktop. Placement of ads have a major role to play in campaign success, and moreover ad costs are also highly affected by it.
Power Editor lets you choose from device placement options like However, with the boost post option, device placement of the ads will not be under your control. When you are ready to start an ad, your first step is obviously the “Boost Post” option. Listed below are 7 reasons why you should switch to using Power Editor right away. The best option for managing multiple ads and campaigns on Facebook, it ensures that you can create, edit and optimize your ads in bulk, across various accounts and pages. Facebook’s Power Editor is the app’s free management tool for ads.
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